Entrepreneurship and innovation are natural business partners.

It has been said many times by clever people, but it's none-the-less often forgotten.

Entrepreneurship and innovation are natural business partners.

As a unique individual, you have to have a relationship with entrepreneurship. They are closely associated with each other, and for good reasons.

First, both entrepreneurship and innovation is about creating something with relation to the market.

At the end of the day, any innovation has to sell, either directly or as part of a product, or it's no good.

The same is true for an entrepreneurial project. Whatever it does, have to meet market demands.